UNBRANDED WHISKEY
A TOTALLY DIFFERENT APPROACH
In the spirit of the wild mustang horse – not fenced into doing things the way everyone else does - we took a premium rye-based whiskey (40% rye, 30% corn and 30% malted barley) and aged it in Extra Añejo tequila barrels from our sister brand El Bastón del Rey. We celebrate the bold union of two iconic traditions, combining the rich heritage of American whiskey with the vibrant spirit of Mexican tequila. The result is an entirely new taste experience, where the smoothness and character of whiskey is enriched with the unique nuances and distinctive notes that only tequila barrels can bring.
Let yourself be carried away on a journey to discover this unique aging process that redefines the limits of what whiskey can be. Unbranded has been aged for a total of 12 years (4 years in its original American oak barrels and 8 additional years in the french oak barrels of our Extra Añejo El Bastón del Rey tequila). Explore this innovative technique, with Unbranded being one of the pioneers of this trend. In every bottle you'll find the complex flavor profiles of the only "Mexican-style" whiskey on the market.
Whether you're a whiskey connoisseur, a tequila lover, or just someone curious to try something new and exciting, Unbranded offers this fascinating crossover of cultures and flavors.
Raise your glass and join us on this adventure into the world of American whiskey aged in tequila barrels. Salud!
Why Unbranded?
This whiskey is called Unbranded for the wild mustang horses that still roam the plains and hills of the western United States. They are free to follow their instincts, be themselves, and go their own way, all within the context of the importance of family and friends – their “herd.” Mustangs are descended from the best horses brought to North America by the Spanish conquistadors, the great horses of generals and mounted cavalry, and indomitable horses used by cowboys and explorers in the history of Old West. Over the centuries, they have adapted and survived in the wild, becoming symbols of freedom and resilience. The mustang horses today are the best of the best of the best – the smartest, fastest, strongest and most courageous – as it is the only way that they live long enough to re-produce.
Unbranded is a whiskey made in honor of those free spirits that are the mustang horse, and for free spirits like you who are looking for something unique, something that hasn’t been done before, and something magical like watching a herd of mustangs running free. It is a reminder of what it means to be truly free and doing what we are born to do.
Special Reserve, aged 12 years
LIMITED RELEASE OF ARTISENAL WHISKEY(40%RYE/30%CORN/30%MALTED BARLEY) FINISHED IN
EL BASTÓN DEL REY EXTRA AÑEJO TEQUILA BARRELS.
BRED TO RUN SMOOTH AND RICH WITH NOTES OF CARAMEL, BUTTERSCOTCH VANILLA, AND A PLEASANT, LONG-LASTING FINISH
THE MUSTANG PROJECT
A portion of the sales of Unbranded whiskey go to support The Mustang Project – a non-profit organization designed to bring awareness to the plight of the Mustang horse and the complex issues that surround their existence and their impact on the world around them.
The issue of the Mustang horse is a delicate issue. With human expansion, most of the predators that kept mustang populations in check are no more. This puts a strain on the resources that are available to not only Mustang populations, but also on the environment and the plants, animals, and birds that rely on those environments. They compete with ranchers and farmers for use of their land that they need to make their livelihood.
It’s a tough issue, and it's hard to get the advocates for the various interests (horse lovers, environmentalists, bird lovers, ranchers, farmers, and government) to agree on any particular solutions. We don’t have all the answer either (yet), but we know that there are some things that can be done that most everyone can agree upon. So let's at least do those things!
While it may not solve the whole problem, we hope that we can start to make a small dent in it, and hopefully inspire others to join in so that we can continue to have the incredible mustang herds that roam the wilds in the West.
We are helping to build the infrastructure for The Mustang Project now, so please stay tuned as The Mustang Project hopes to unveil its approach and its plans soon. www.TheMustangProject.com
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Global Pioneer Spirits LLC
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